About SimpliRoofs
Built by roofers,for homeowners.
SimpliRoofs makes a serious home project feel surprisingly easy: excellent work, honest recommendations and a real person who stays with you, without the pressure or surprise markups.
- Trusted
local experts - Quality
craftsmanship - A smoother
experience
- Itemized pricing, nothing bundled or hidden
- Our certified crews and warranty-backed work
- Instant online price, or a specialist walks your roof
Who we are
We built SimpliRoofs because we lived the problem.
We're not outsiders trying to “disrupt” roofing. We owned and operated traditional roofing companies for years. We knocked doors. We sat at kitchen tables. We wrote estimates the way the industry taught us to.
And over time, we started to see how broken it really was.
Pricing varied wildly for the same roof. Homeowners were rushed, talked over and handed a single number with no explanation of where it came from. The process was not clear, and it was not fair.
Even when contractors had good intentions, the system itself pushed bad behavior.
SimpliRoofs was built to fix that. We stripped roofing down to what actually matters: premium GAF materials, expert installation, a price that reflects the job, and a person who answers. No hidden markups. No manufactured urgency. No sales games. Just clear pricing and a better experience for homeowners.
What we changed
- What we sawSales pressureWhat we changedTransparent pricing
- What we sawHidden marginsWhat we changedBroken-out clarity
- What we sawInconsistent installsWhat we changedStandardized quality
Built by roofers, for homeowners
Mission & vision
Why we get up in the morning.
Our mission
To make roofing fair, transparent, and affordable without sacrificing quality.
We believe homeowners shouldn't have to choose between quality and a fair price. By keeping the process simple and honest, we deliver both.
Our vision
To become the most trusted and enjoyable roofing company to work with in the Dayton and Cincinnati area.
High standards without the high-pressure experience. We want every homeowner to finish thinking, “That was much easier than I expected.”
Founders' principles
These are the rules we built SimpliRoofs on.
They are not marketing statements. They are non-negotiables.
- 01Transparency beats persuasion. If a price cannot be clearly explained, it does not belong in the quote.
- 02Homeowners deserve to see the math. Material cost and installation should never be hidden behind a single number.
- 03Pressure breaks trust. If a homeowner needs to be rushed, the system is wrong, not the customer.
- 04Consistency creates fairness. The same roof should never cost dramatically more just because of who you called.
- 05Technology should simplify, not confuse. Every tool we build exists to remove friction, not add complexity.
- 06Craft outlasts the sale. A roof is judged years after the invoice is paid, and that is the only verdict that counts.
How this benefits homeowners
What this means for you.
Roofing should feel clear, calm, and predictable. That's the point.
You know what you're paying for. No bundled numbers. No guessing. Every dollar has a reason.
You get pricing without pressure. No sales tactics, no 'today-only' discounts, no rushed decisions.
You get fair pricing by design. The same roof shouldn't cost thousands more just because you called the wrong company.
You stay in control from start to finish. You choose materials, timing, and next steps, with a specialist to guide you and never any pressure.
Higher standards. A brighter tomorrow.
How SimpliRoofs is different
Not just another roofing company.
We took the parts of roofing that have nothing to do with roof quality, the pressure, the guesswork and the runaround, and removed them. What is left is the roof, the price and a person.
Premium GAF materials
- GAF Timberline HDZ, UHDZ and AS II shingles, your choice of color
- Every material named on the proposal, line by line
- A 25-year workmanship warranty on top of the GAF material warranty
No pressure, ever
- No door knockers after a storm
- No prices that expire at midnight
- One specialist from the first call to the final walkthrough
Our certified crews, our standards
- Our crews are licensed and insured
- Standardized install requirements
- Quality control handled by SimpliRoofs
A real price online, in a minute
- Instant estimates from your address
- The same math a specialist uses in person
- No "good, better, best" manipulation
Trust, quality & accountability
This is not a race to the bottom.
SimpliRoofs keeps quality high through one set of standards and one person who is accountable for your project.
SimpliRoofs owns the process
From pricing to install, we manage every step to ensure consistency and quality.
Our crews work to SimpliRoofs standards
All of our crews follow our standardized installation protocols and quality benchmarks.
Accountability does not disappear
We remain responsible after the contract is signed, not just before.
Quality roofing without the drama. That is the SimpliRoofs difference.
Where we're going
Building a better standard for roofing.
SimpliRoofs isn't about chasing growth for growth's sake. It's about setting a better standard for how roofing is priced, explained, and delivered, one project at a time.
As we grow, our focus stays the same: clearer pricing, better tools for homeowners, and a process that rewards quality work instead of salesmanship. If we expand, it's because the way we work works, not because we compromised it.
Who SimpliRoofs is for
Smart homeowners who want transparency, quality, and fair pricing.
You value transparency
You want to know exactly what you're paying for: no hidden fees, no surprises.
You are tired of confusing estimates
You've received wildly different quotes and don't know who to trust.
You want quality without inflation
You refuse to compromise on quality but won't pay inflated prices.
If this sounds like you, SimpliRoofs was built for you.
Same communities. A higher standard.
About SimpliRoofs
The Dayton and Cincinnati roofing company that makes it simple.
SimpliRoofs was founded on a simple idea: homeowners should not have to become roofing experts to get a roof they can trust. Replacing a roof is one of the most stressful projects a home ever needs, and the industry has long made it worse with pressure, confusion, poor communication and contractor drama. SimpliRoofs was built to take all of that out.
We combine excellent workmanship, honest recommendations, responsive personal service and experienced insurance guidance, delivered by people who are easy to work with. Start online with an instant, itemized price, or have a specialist walk your roof and explain what they see. Either way you get a fair price, a clear process and one person who stays with you from the first call to the final walkthrough, across Dayton, Cincinnati and the Miami Valley.
See how the process works or where we work .
Our mission
To deliver dependable roofs and remarkably easy customer experiences through excellent workmanship, honest guidance, responsive communication and people who care. We believe that when homeowners get accurate information, fair pricing and a person who answers, they make better decisions and end up with better roofs.
Our standards
Every SimpliRoofs certified crew is licensed, insured and manufacturer-certified, and held to our installation and customer-service standards. Clean, respectful crews, protected landscaping, photo documentation and a post-installation inspection on every project, because a fair price only matters if the roof is done right.
Your roof, simplified.
A great roof. A painless experience.
Start online or start with a person. Either way, you get a clear answer, a fair price and a team that stays with you after the last shingle is on.
Prefer to talk? Call or text (937) 966-2141.
Every day, 8am to 7pm.
Get an instant roof price
Type your address, see a real number in about a minute. No visit required, no obligation, nobody chasing you afterward.
Talk with a roofing specialist
A real person walks your roof, explains what they see and helps with the insurance side. Call or text (937) 966-2141.